What is Workforce Analytics?
To put it broadly, workforce analytics is the collection and analysis of data points that
create context for how work gets done. That context enables business leaders to make
strategic decisions to operational processes and resources to create better business
These days, it’s not enough to just be operational – you also have to be efficient. Companies
can’t afford to answer only the question “Are you working?” To thrive, they also need to be
asking, “HOW are you working?” That’s where workforce analytics software comes into the
Workforce Analytics is often thought of in the space of Human Resources where survey data was
used to understand employee engagement. However, as business tools and processes have become
more complex the term has evolved to encompass a broader scope of data points to understand
not only how engaged your team is, but where your tools and processes create friction and
inefficiency. Workforce analytics is the collection of relevant data points that create
context for how work gets done. These analytics deliver insights for organizations to spot
process inefficiencies and ineffective tools within and around their teams. With this data
managers and business leaders can fine-tune their organizational processes and resources
towards optimal productivity, ultimately creating a more engaged and streamlined environment
Any company can benefit from workforce management software like workforce analytics. Whether
your employees are working remotely or in an office, you still need to evaluate operational
efficiency and workflow — and that can be especially challenging to do with remote teams.
Fortunately, workforce analytics is perfect for companies striving to:
- Create baselines for productivity, recognizing high performers
- Learn how and when employees are using applications and collaboration tools
- Perform productivity management on individuals as well as teams
- Make offsite work as productive as onsite work
A History of Workforce Analytics
The Difference Between
Workforce Analytics and HR Analytics
Before digging into the specifics of workforce analytics, let’s discuss its relationship to
HR Analytics and how the two differ.
Sometimes, workforce analytics is referred to as HR analytics or people analytics. However,
each phrase has a different scope and offers different resources to organizations, and
they’re slowly starting to diverge in scope and usage.
HR analytics is really specific to HR departments and the information HR professionals they
need. They tend to ask questions like “Are we retaining our best talent?” and “Who is at
risk of leaving?” When HR professionals use workforce analytics, it’s through the lens of
identifying top performers. Today, many managers across departments want to understand how
to improve performance at an individual, team, and enterprise level. They care about team
productivity and employee engagement too! So, workforce analytics has grown into a larger
Using workforce analytics as a means to understand a workforce’s productivity, engagement,
and collaboration for both employers and employees is the new normal. While it’s
historically been part of the HR division, more companies now see the service as a valuable
part of operations management. If the team utilizes computers to complete work, they can
benefit from Workforce Analytics software.
How Does Workforce Analytics Help?
With workforce analytics, you can seamlessly gather data and insights from user activity.
This information will shine a new light on current practices, letting you see room for
increased operational efficiency. You’ll have a level of internal visibility that will
empower you to uncover and understand behavior patterns, see opportunities for improvement
and take action to boost productivity like never before.
Overall, workforce analytics can help you find and fix:
- Inefficiencies and productivity
- Processes that aren’t working
- Poor collaboration/communication
- Other reasons for high employee turnover
Advantages of Workforce Analytics
Workforce analytics can offer huge advantages to your organization, giving you a leg up on
competitors. It gives you the power to:
- Chart individual as well as team productivity and gaps.
You can look at
productivity rates by day, time, team or individual. This information can be helpful in
rewarding high-performing employees and in coaching employees who may not understand
- Improve employee engagement and reduce attrition and turnover.See if some team
members have unbalanced workloads and are at risk of burning out. Note whether other
team members are abusing social media. Study team performance and find processes that
could be streamlined.
- Analyze trends using monitoring data and external information.Export data and
dive deeper into it. Use Data Connect to create reports on app usage, productivity,
compliance and more.
- Optimize company resource usage and trim costs where needed.Set limits on certain
apps or websites, see if any of your team’s resources are redundant and get a better
understanding of which programs are getting work done – and which ones aren’t.
- Study cross-team collaboration, even with remote teams.Observe whether employees
are spending too much time looking for information or programs. Find out which apps are
the most helpful for remote teams’ communication and workflow. Note productivity gaps
and trends, even among teams with different work schedules.
While it’s quite powerful, workforce analytics is also versatile and scalable. Its screenshot
and video recording and playback capabilities let you document compliance issues in real
time, letting you investigate them further or address them immediately. And with color-coded
charts and data that can easily be displayed visually or exported, ActivTrak makes it easy
(and colorful!) to analyze reports and identify trends.
Learn about the difference between workforce analytics for HR and workforce analytics for productivity measurement and to improve operational efficiency.
Learn how Workforce Analytics can be leveraged to manage remote teams more efficiently.
Learn How to Gain deeper insights into your team's productivity with ActivTrak's NEW Data Connect