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About ActivTrak

The Work Intelligence Company

ActivTrak's work intelligence platform helps organizations see what's really happening across people, applications and AI tools — to optimize productivity, manage capacity and guide smarter workforce decisions.

ActivTrak pioneered the workforce analytics category through innovation, execution and integrity. Now we’re defining what comes next — work intelligence for the AI era.

The Word Is Out

We set ambitious goals and deliver real results. The industry has taken notice.

At ActivTrak, we’re building more than a product — we’re shaping a smarter, more human future of work. Our people push boundaries, rethink assumptions and bring bold ideas to life. As AI accelerates change, we remain focused on leading with clarity, innovating with intention and delivering insights that elevate human potential.

Heidi Farris,

Heidi Farris,

Chief Executive Officer

The People Powering Work Intelligence

ActivTrak’s leaders share a unified vision for the future of work. With deep experience in analytics, AI and organizational transformation, they shape the strategy that defines ActivTrak’s leadership in a rapidly evolving market.

Meet our leadership

OUR JOURNEY

How ActivTrak Redefined Work Intelligence

  • Secured strategic investment from Francisco Partners. Announced AI Integration Services.

  • Surpassed $50M ARR with 70% YoY enterprise growth. Launched headcount planning features and AI-powered summaries.

  • Heidi Farris named CEO. Introduced AI tool usage insights. Recognized in five Gartner Hype Cycle reports.

  • Published the first State of the Workplace report. Launched Location Insights. Recognized in four Gartner Hype Cycle reports.

  • Launched ActivTrak Coach. Earned Brandon Hall Award for Technology Innovation.

  • Series B ($50M) led by Sapphire Ventures. Introduced ActivTrak Productivity Lab. Scaled rapidly during global remote work shift.

  • Series A ($20M) led by Elsewhere Partners. Rita Selvaggi appointed CEO. Austin HQ established.

  • ActivTrak platform launches as native SaaS solution

Our Value

Great work begins with people who feel valued and supported. When organizations build environments rooted in trust, clarity and fairness, productivity thrives — and so do their teams.

We believe how we work matters just
as much as what we build.

Authentic

We act with honesty, integrity and a clear sense of purpose.

Inclusive

We empower diverse perspectives to shape better ideas and outcomes.

Innovative

We bring bold thinking to life through meaningful, practical solutions.

Smart

We approach every challenge with clarity, curiosity and informed judgment.

Transparent

We communicate openly to build trust, alignment and stronger relationships.

Trustworthy

We honor our commitments and hold ourselves accountable.

Stay Connected

Follow Our Momentum

Stay informed on innovations and market-leading achievements shaping the future of work intelligence.

News & Press Releases

Explore Our Ideas

Read expert perspectives on AI, productivity and modern work that deepen understanding and guide better decisions.

Read Our Blog

Join Our Community

Connect with leaders, practitioners and innovators through events built to inspire learning, collaboration and meaningful growth.

See Upcoming Events

Build What’s Next

Join the team shaping the future of intelligent work, where curious, driven people push boundaries and make a real impact — together.

Careers at ActivTrak

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