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How ActivTrak Works

Our work intelligence solution leverages a lightweight data collection agent + integrations to capture, analyze and optimize human and AI work activity.

  • Collect: Capture continuous behavioral data across people, tools, AI agents and workflows.
  • Analyze: Measure and benchmark productivity, capacity and utilization trends.
  • Optimize: Set goals, track progress and make strategic investment decisions.

The Behavioral Dataset Behind Every Decision

With over 11 exabytes of work data processed each month, ActivTrak has built a solution no other tool can replicate: based on a behavioral dataset captured continuously at scale across more than 9,500 companies, 1M workers and 23 industries. This depth and breadth makes ActivTrak the system of record for work for the AI era — ensuring every insight is real-time, unbiased and grounded in how work actually happens.

“I have people asking me, ‘Set my team up.’ … ‘This empowers me. I didn’t know this was available.”

Jeff Ericson, SVP of Infrastructure & CISO, MedRisk

Transform Data Into Action

ActivTrak’s work intelligence platform helps organizations collect and analyze work activity data so they can make better decisions about productivity, workflow design, AI investment and capacity allocation.

Collect & Integrate

The ActivTrak agent gathers behavioral activity data continuously while safeguarding employee privacy.

  • Aggregate data to understand productivity, focus, collaboration and engagement trends.
  • Track AI tool adoption, usage and workflows to understand impact, ensure compliance and drive investment decisions.

Analyze

Assess productivity, efficiency, capacity and utilization with intuitive dashboards, reports and an AI-powered conversational interface.

  • Answer the questions that matter: Who has capacity? Who is overutilized? Who is using what tools, how often and to what effect?
  • Deliver insights at every level: CEO, CFO, COO & operations leaders, CIO & technology leaders, Chief AI Officer & Data/Analytics leaders, CHRO & people leaders.

Optimize

Quantify the true cost of how work gets done — and benchmark it against what’s possible.

  • Translate productivity and capacity data into dollar terms to identify untapped capacity, redundant workflows and time lost to low-value workSet goals and benchmark performance across roles, teams and organizations to gain context internal data alone can’t provide.
  • Get instant, evidence-based staffing recommendations with supporting metrics and rationale.

“ActivTrak’s edge lies in deeper utilization analytics, AI-driven coaching and planning capabilities that go beyond reporting to actionable intelligence.”

Ethan Ray, Senior Research Analyst, S&P Global Market Intelligence, 451 Research

AI Advisor

Most workforce decisions still require pulling a report, building a dashboard or knowing the right question to ask. AI Advisor removes that friction.

  • Query workforce data in natural language — no dashboard navigation or report-building required
  • Get instant recommendations for common decisions: backfills, hiring approvals, schedule adherence and more
  • Move from question to action faster, with context grounded in actual behavioral data

Unlock Custom Insights With ActivTrak Integrations

ActivTrak integrates with the systems your business runs on — bringing behavioral data into the tools, workflows and reporting layers where decisions get made.

  • Data & API: Integrate ActivTrak data with business systems, MCP servers and BI tools, and accelerate time to insight with pre-built templates
  • Calendar & PTO Data: Connect Microsoft Outlook and Google Calendar to capture offline activity and time-off data alongside digital work patterns
  • User Management: Automate provisioning, role-based access control and bulk user updates via Microsoft Entra ID and SCIM
A screen capture shows productivity data from ActivTrak for several anonymous employees.

Optimize Decisions With Work Intelligence

ActivTrak is the only work intelligence solution that combines AI insights, workforce management and planning, and productivity optimization in a single solution.

  • Privacy-first data foundation
  • Business context layered on behavioral data
  • Executive-level intelligence — not just operational reporting
  • Enterprise-ready scale and reliability

Prioritize Privacy & Security

ActivTrak never shares employee data with third parties, excludes non-business activity and sensitive data from reporting, and complies with CCPA, GDPR, HIPAA and SOC 2 Type 2 standards.

  • Privacy-first analytics exclude non-business activity details and sensitive data from reporting.
  • Role based access configuration protects confidentiality with customizable user permissions and settings.
  • Data is encrypted on device, in transit and stored in a secure data center hosted by Google Cloud Platform.
  • DData stored in the cloud uses AES-256 bit encryption.
  • Single sign-on and multi-factor authentication are supported by multiple identity providers.
An image shows compliance symbols for CCPA, AICPA SOC, GDPR and HIPAA.

Learn more about how work intelligence can drive your business forward.

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