Date: Last Updated JANUARY 2025
This Reseller Agreement (the “Agreement”), is effective as of the last-executed signature below (the “Effective Date”), between Birch Grove Software, Inc. dba ActivTrak, a Delaware corporation, with a principal place of business at 1501 South MoPac Expressway, Suite 155, Austin, Texas 78746 (“ActivTrak” or “Licensor”) and Reseller.
Purpose
Reseller will re-sell ActivTrak’s Application(s) on a stand-alone basis to End Users in the Territory (as such terms are defined below), pursuant to the terms and conditions of this Agreement. The specific ActivTrak Application(s) subject to this Agreement are identified in Schedule 1 to this Agreement.
1. Definitions.
1.1 “Application(s)” means collectively the ActivTrak software, as set forth in the Price List in Schedule 1, provided by Reseller solely as a SaaS offering, and either directly or indirectly to End Users, as set forth in the Price List identified in Schedule 1, and all third-party software that ActivTrak may have purchased or licensed from third parties and delivered as part of the Application, as well as any future Updates provided by ActivTrak.
1.2 “Derivative Works” means a revision, modification, translation, abridgment, condensation or expansion of or addition to any Application(s) or Documentation or any work that employs pre-existing code from the Applications or, if prepared in violation of this Agreement or without the consent of ActivTrak, would infringe the intellectual property rights of ActivTrak.
1.3 “Documentation” means any and all documentation that pertains to the Application(s).
1.4 “End User(s)” means a party to whom Reseller directly or indirectly markets and distributes a Application who will utilize the Application.
1.5 “Errors” means incorrect code in the Application or an incorrect statement or diagram in Documentation that produces results not in conformity with the applicable Documentation.
1.6 “New Versions” means new releases and new versions of the Application by ActivTrak.
1.7 “Support Services” means collectively the support services made generally available by ActivTrak to End Users, and as specifically referenced in the Master Subscription Agreement.
1.8 “Territory” means Territory as defined in Schedule 1.
1.9 “Update(s)” means modifications, revisions, or enhancements to an Application, other than New Versions, typically to correct Errors.
1.10 “Users” means individuals who are authorized by an End User to use the Applications, for whom a subscription to the Applications has been procured, and as specifically set forth in the End User order form. Users may include, for example, End User employees, consultants, contractors and agents.
2. License Grant.
2.1 License. Subject to all the terms of this Agreement, ActivTrak grants to Reseller a limited, non-exclusive, non-transferable license during the Term to:
2.1.1 Access and use the Applications and Documentation only for the purpose of demonstrating to prospective End Users located within the Territory.
2.1.2 Sell subscriptions to Applications to End Users in the Territory for use by Users, as provided herein.
2.2 Retention of Rights. Notwithstanding anything else in this Agreement, as between the parties:
2.2.1 Reseller is prohibited from licensing, soliciting or otherwise engaging any existing or prospective End User customers of ActivTrak for licenses to Applications, including without limitation, any renewal of licenses for current ActivTrak End User customers.
2.2.2 ActivTrak and its licensors retain all title to, and, except as expressly and unambiguously licensed herein, all rights to the Applications, all copies and Derivative Works thereof and all related Documentation and materials (all of which are hereby assigned to ActivTrak);
2.2.3 Nothing in this Agreement shall be construed as limiting in any manner ActivTrak’s marketing or distribution activities or ActivTrak’s appointment of other resellers, dealers, distributors, licensees, or agents in the Territory that agree in writing to be bound by substantially similar terms as this Agreement.
3. License Restrictions.
3.1 Indirect Reseller Agreement. Reseller will ensure that each reseller to whom Reseller sells licenses of the Application (“Indirect Reseller”) is bound in advance, in writing, by terms and conditions no less protective of ActivTrak than the terms contained within this Agreement.
3.2 Master Subscription Agreement. No distribution or license to use the Applications shall be valid until the End User accepts ActivTrak’s standard agreement for use of the Applications located at Master Subscription Agreement (“Master Subscription Agreement”). ActivTrak reserves the right to refuse or revoke licenses to End Users if ActivTrak reasonably believes the End User is in breach of the Master Subscription Agreement.
4. Orders, Acceptance, Delivery and Payment; ActivTrak’s Obligations.
4.1 Orders. Reseller may place an order by submitting a purchase order to ActivTrak. ActivTrak reserves the right to reject any orders that do not comply with the terms of this Agreement. The terms and conditions of this Agreement and no others shall apply to all subscriptions to Applications ordered by Reseller notwithstanding any different or additional terms on any purchase order or other document, and each order hereunder shall specifically refer to this Agreement.
4.2 Acceptance. Applications shall be deemed “Accepted” by Reseller upon receipt by either Reseller, Indirect Reseller, or End User of the Application(s) and Applications shall be deemed “Accepted” upon accessing the Application either by license key or login credentials online.
4.3 Application Delivery. Reseller shall distribute Applications to End Users, consistent with the purposes of this Agreement, by providing access to the Applications from ActivTrak’s web service, or as provided by ActivTrak.
4.4 Fees, Charges and Payment; Audit Rights.
4.4.1 Fees payable by Reseller for Applications distributed by Reseller are set forth in the purchase order authorized by ActivTrak. Payment shall be made in US Dollars or as otherwise stated in the applicable invoice (e.g. Euros) within thirty (30) days of each invoice date.
4.4.2 Reseller will pay all charges and shall be responsible for all taxes (except ActivTrak’s net U.S. income taxes) in connection with the subject matter of this Agreement, together with all shipping costs, customs duties, and other governmental assessments, if any.
4.4.3 ActivTrak will invoice Reseller upon the execution of the applicable Sales Order with Reseller. Any and all payments made by the Reseller pursuant to this Agreement are nonrefundable. ActivTrak reserves the right to terminate this Agreement if actual payment of an undisputed invoice has not been received within the aforementioned 30 day period.
4.4.4 Audit Rights. Reseller shall keep such records relating to its distribution of Applications as are necessary to determine whether the applicable fees have been paid in accordance with this Agreement. Such records shall be available at Reseller’s place of business for audit by ActivTrak or its designated representative upon fifteen (15) business days advance written notice, no more than twice each year during the term of this Agreement. ActivTrak or its designated representative shall have the right to make and keep such copies of Reseller’s records as it may deem necessary and appropriate in the conduct of such audit, but shall keep such information confidential except pursuant to legal enforcement of rights hereunder. In the event fees have been underpaid, Reseller shall reimburse ActivTrak for all such underpaid amounts within ten (10) days after receiving a written request. If the variance is more than five percent (5%) for the period under review, Reseller shall also pay ActivTrak for its documented audit costs.
4.5 ActivTrak’s Obligations. During the term of this Agreement:
4.5.1 ActivTrak will have the right to change or modify any Application at any time with sixty (60) days’ prior written notice to Reseller.
4.5.2 ActivTrak may, at its own expense and discretion, provide Reseller with marketing and technical information concerning the Applications, which may include electronic copies of brochures, instructional material, advertising literature, and other Application data. ActivTrak retains all right, title, and interest in and to all marketing materials that it provides to Reseller under this Agreement.
4.5.3 Reseller shall be responsible for responding to help desk calls, providing basic troubleshooting, and addressing configuration questions for the Applications from End Users. ActivTrak shall be responsible for providing Support Services for the Applications. To the extent escalation is required to ActivTrak, Reseller will provide ActivTrak with a written summary of the End User issue.
5. Reseller Covenants and Representations.
5.1 Covenants and Representations. Except as expressly and unambiguously provided herein and as a condition of Reseller’s license hereunder, Reseller represents, warrants, and agrees that it will not, and will not permit or authorize third parties to: (i) attempt to copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of the Applications or Documentation in any form or media or by any means; or attempt to reverse compile, disassemble, reverse engineer, or otherwise reduce to human-perceivable form all or any part of the Applications; (ii)access all or any part of the Applications or Documentation in order to build a product or service that competes with the Services; (iii) license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit the Applications or Documentation, or otherwise make the Applications or Documentation available to any third party (e.g., as a service bureau); or (iv) circumvent or disable any security or other technological features or measures of the Applications. In addition, Reseller represents, warrants and agrees to:
5.1.1 To comply with all laws and regulations relevant to the marketing, sale and distribution of the Applications, including all data privacy and security laws. To the extent that Reseller uses any trademarks, trade names, and other Application names of ActivTrak relating to the Applications in its distribution efforts, Reseller will use the then-current names used by ActivTrak for the Applications (but will not represent or imply that it is ActivTrak or is a part of ActivTrak). Reseller will not otherwise use or register (or make any filing with respect to) any trademark, name or other designation relevant to the subject matter of this Agreement anywhere in the world.
5.1.2 To use commercially reasonable efforts, as determined by Reseller in its reasonable discretion, to keep ActivTrak informed as to any problems encountered with the Applications and any resolutions arrived at for those problems, and to communicate promptly to ActivTrak any and all modifications, design changes or improvements of the Applications suggested by any customer. Reseller further agrees (i) that ActivTrak shall have and is hereby assigned any and all right, title, and interest in and to any such suggested modifications, design changes, or improvements of the Applications, without the payment of any additional consideration therefor either to Reseller, or its employees or customers; and (ii) that it will cooperate reasonably with ActivTrak in this regard, at ActivTrak’s sole expense.
5.1.3 To conduct its business in a manner that favorably reflects upon the Applications. When soliciting licenses, advertising, marketing, and making available the Applications, and otherwise performing under this Agreement, Reseller will: (a) not engage in any deceptive, misleading, illegal, or unethical practices; (b) not make any representations or warranties concerning the Applications, except as set forth in printed marketing collateral or documentation furnished by ActivTrak; (c) conduct business in a manner that reflects favorably at all times on the good name, good will, and reputation of ActivTrak; and (d) comply with all applicable federal, state, and local laws and regulations.
5.1.4 To use, in addition to and without in any way limiting Reseller’s other obligations hereunder, all reasonable methods to protect ActivTrak’s rights with respect to the Applications and ActivTrak Proprietary Information (as defined below) as it uses to protect its own or any third-party’s software, confidential information or rights, but in any event such protection methods shall be no less than commercially reasonable methods for protection.
5.1.5 To comply with all Reseller policies and procedures made available to Reseller by ActivTrak.
5.1.6 To register each End User account using End User business name and email domain and not Reseller credentials.
6. Term and Termination.
6.1 Term. Unless otherwise indicated in an order, the initial term of this Agreement (“Initial Term”) shall commence on the Effective Date and continue for a period of one (1) year or for so long as an order is in effect unless sooner terminated as otherwise provided in this Agreement. Unless otherwise indicated in an order, this Agreement shall automatically renew for consecutive additional one (1) year period(s) unless either party provides at least thirty (30) days advance written notice to the other party of its intent not to renew, provided that Reseller must complete ActivTrak’s standard non-renewal form and submit to ActivTrak if it intends not to renew the Agreement. In addition, if Reseller fails to provide notice of non-renewal as set forth above, the Agreement will renew and Reseller shall be responsible for all obligations set forth herein, including payment of all fees owed.
6.2 Termination for Cause. This Agreement may be terminated by a party for cause immediately upon the occurrence of any of the following events:
6.2.1 If the other party ceases to do business, or otherwise terminates its business operations; or
6.2.2 If the other party breaches any material provision of this Agreement and fails to cure such breach within thirty (30) days of written notice describing the breach; or
6.2.3 If the other party shall seek protection under any bankruptcy, receivership, trust deed, creditors arrangement, composition, or comparable proceeding, or if any such proceeding is instituted against the other party and not dismissed within one hundred twenty (120) days.
6.3 Termination Without Cause. This Agreement may be terminated by ActivTrak without cause upon thirty (30) days advance written notice to the Reseller.
6.4 Effects of Termination. Upon termination of this Agreement by either party as permitted by Section 6.2, or naturally at the end of the Term (a) all rights and licenses of Reseller hereunder shall terminate, except that End User licenses and subscriptions granted in accordance with this Agreement will remain in effect in accordance with their terms and provided that Distributor is specifically prohibited from renewing any such licenses or subscriptions following termination of this Agreement; (b) each party will immediately return to the other party all proprietary information, catalogues, and literature in its possession, custody, or control in whichever form held (including all copies or embodiments thereof), and will cease using any trademarks, service marks, and other designations of the other party; and (c) except as provided herein or elsewhere in this Agreement, the provisions of this Agreement shall remain in effect.
6.5 Remedies. Termination is not the sole remedy under this Agreement and, whether or not termination is effected, all other remedies will remain available.
7. Confidentiality. Reseller agrees that the Applications and Documentation, and all code, inventions, algorithms, know-how and ideas it obtains from ActivTrak and all other business, technical and financial information it obtains from ActivTrak are the confidential property of ActivTrak and its licensors (“ActivTrak Proprietary Information”). ActivTrak agrees that Reseller’s Application, and all code, inventions, algorithms, know-how and ideas it obtains from Reseller and all other business, technical and financial information it obtains from Reseller are the confidential property of Reseller and its licensors (“Reseller Proprietary Information”). Except as expressly and unambiguously allowed herein, each party will hold in confidence and not use or disclose any proprietary information of the other party except for the purposes of this Agreement, and shall similarly bind its employees in writing. The parties’ nondisclosure obligations shall not apply to information if it (a) is already in the public domain at the time of disclosure or becomes available to the public through no breach of this Agreement; (b) was lawfully in the receiving party’s possession, without obligation of confidentiality, prior to receipt from the disclosing party; (c) is received independently from a third party free to lawfully disclose such information to the receiving party; or (d) is independently developed by the receiving party without reference to the other party’s Proprietary Information, as evidenced by business records.
8. Indemnification.
8.1 ActivTrak shall defend Reseller against any claim, demand, suit, or proceeding (“Claim”) made or brought against Reseller by a third party alleging that the use of any Application, as permitted hereunder and when used in accordance with Documentation, directly infringes or misappropriates the intellectual property rights of a third party, and shall indemnify Reseller for any damages finally awarded against Reseller, and for reasonable attorney’s fees incurred by, Reseller in connection with any such Claim; provided, that Reseller promptly gives ActivTrak written notice of the Claim; gives ActivTrak sole control of the defense and settlement of the Claim (provided that ActivTrak may not settle any Claim unless the settlement unconditionally releases Reseller of all liability); and provides to ActivTrak all reasonable assistance, at ActivTrak’s expense.
8.2 Indemnification by Reseller. Reseller shall defend ActivTrak against any Claim made or brought against ActivTrak by a third party resulting from Reseller’s breach of this Agreement, including any warranties contained herein, and shall indemnify ActivTrak and ActivTrak for any damages finally awarded against, and for reasonable attorney’s fees incurred by, ActivTrak in connection with any such Claim; provided, that ActivTrak; promptly gives Reseller written notice of the Claim; gives Reseller sole control of the defense and settlement of the Claim (provided that Reseller may not settle any Claim unless the settlement unconditionally release ActivTrak of all liability); and provides to Reseller all reasonable assistance, at Reseller’s expense.
9. Limited Warranty; Disclaimer. ACTIVTRAK WARRANTS, SOLELY TO RESELLER, THAT THE THEN-CURRENT, UNMODIFIED VERSION OF THE APPLICATIONS PROVIDED BY LICENSOR TO RESELLER WILL OPERATE IN ALL MATERIAL RESPECTS IN CONFORMITY TO LICENSOR’S PUBLISHED DOCUMENTATION FOR A PERIOD OF THIRTY (30) DAYS FROM THE DATE OF ACCEPTANCE OF A APPLICATION IN ACCORDANCE WITH SECTION 4.2. IF A APPLICATION DOES NOT PERFORM AS WARRANTED, RESELLER’S SOLE REMEDY, AT LICENSOR’S OPTION, WILL BE THE REPAIR OR REPLACEMENT OF THE NON-CONFORMING APPLICATION OR PERFORMANCE OF ANY SERVICE. THE FOREGOING LIMITED WARRANTY OF CONFORMITY SHALL NOT APPLY TO ERRORS OR OTHER PROBLEMS ARISING OUT OF (I) (UNLESS CAUSED BY LICENSOR) DISASTER, ACCIDENT, NEGLIGENCE OR MISUSE AFTER DELIVERY OF THE APPLICATION OR SERVICE TO RESELLER, OR (II) MODIFICATIONS TO ANY APPLICATION OR SERVICE NOT DONE OR EXPRESSLY AUTHORIZED IN WRITING BY LICENSOR. LICENSOR DOES NOT REPRESENT THAT THE APPLICATION OR SERVICE IS ERROR-FREE OR WILL SATISFY ALL OF RESELLER’S OR ITS INDIRECT RESELLER’S OR END USER’S REQUIREMENTS. THIS WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES. TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW, EXCEPT FOR THE FOREGOING WARRANTY, LICENSOR MAKES NO WARRANTIES TO ANY PERSON WITH RESPECT TO THE APPLICATIONS OR ANY SERVICES OR LICENSES AND DISCLAIMS ALL IMPLIED WARRANTIES INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. LICENSOR ALSO MAKES NO WARRANTY REGARDING NON-INTERRUPTION OF USE. RESELLER WILL HANDLE AND BE RESPONSIBLE FOR ALL WARRANTY RETURNS FROM ITS INDIRECT RESELLER’S AND END USERS.
10. Limitation of Liability. IN NO EVENT SHALL LICENSOR BE LIABLE TO RESELLER OR ANY THIRD PARTY OR END USER FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL OR CONTINGENT DAMAGES INCLUDING LOSS OF PROFITS, OR ANY AMOUNTS IN EXCESS OF THE FEES ACTUALLY PAID TO LICENSOR BY RESELLER DURING THE PRIOR 12 MONTHS (THE FOREGOING BEING COLLECTIVELY CALLED “DAMAGES”) INCURRED BY RESELLER OR ANY OTHER THIRD PARTY. SUCH NON-LIABILITY FOR DAMAGES SHALL APPLY WHETHER IN AN ACTION BASED ON CONTRACT, TORT OR ANY OTHER SUCH THEORY, EVEN IF LICENSOR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS SECTION DOES NOT LIMIT LIABILITY FOR BODILY INJURY TO A PERSON.
11. Trademarks. Subject to the provisions of this Section 11, during the term of this Agreement, Reseller will have the right to advertise Applications with ActivTrak’s trademarks, trade names, service marks, and logos of ActivTrak (“ActivTrak Trademarks”), solely in connection with the solicitation of orders for licenses, subject to ActivTrak’s prior inspection and written approval. All representations of ActivTrak Trademarks that Reseller intends to use will first be submitted to ActivTrak for approval (which will not be unreasonably withheld) of design, color, and other details, or will be exact copies of those used by ActivTrak. Reseller will fully comply with all guidelines communicated by ActivTrak concerning the use of ActivTrak Trademarks including ActivTrak’s standard Trademark Usage Guidelines provided by ActivTrak. Except as set forth in this Section 11, nothing contained in this Agreement will grant or will be deemed to grant to Reseller any right, title, or interest in or to ActivTrak Trademarks.
12. General Provisions.
12.1 Assignment. Neither party may assign this Agreement or any right or obligation hereunder without the other party’s prior written consent, provided that ActivTrak may assign this Agreement in the event of a merger or consolidation or the purchase of all or substantially all of its assets. This Agreement will be binding upon and inure to the benefit of the permitted successors and assigns of each party.
12.2 Foreign Corrupt Practices Act and Anticorruption Laws. Each party agrees in connection with this Agreement to comply with the U. S. Foreign Corrupt Practices Act (the “FCPA”), and all other applicable anticorruption laws (i.e., U.K. Bribery Act of 2010 and local anticorruption laws). Each party further agrees that it, and its employees, officers, directors, principals, agents, brokers and Affiliates shall not directly or indirectly make an offer, payment, promise to pay, or authorize payment or an offer to pay, or offer a gift, promise to give, or authorize the giving of a bribe or, anything of value for the purpose of influencing an act or decision of any government official or other person (including a decision not to act) or inducing an official or other person to improperly use his/her influence to affect any such governmental act or business decision in order to assist in obtaining, retaining or directing any business, or securing any improper advantage. Each party shall have the right to audit the other party’s compliance with this provision during normal business hours no more than once per annum and upon at least fourteen (14) business days’ prior written notice. Each may be required to annually certify compliance with this provision upon written request by the other party. Failure to comply with this provision shall be considered a material breach of the Agreement.
12.3 No Partnership. The parties undertake their respective obligations under this Agreement as independent contractors. This Agreement does not, and is not intended to, create any employment, agency, distributorship, franchise, joint venture, legal partnership or other similar legal relationship between Reseller and ActivTrak. Neither party will have any right or authority to act on behalf of, or to bind, the other party and neither party will represent to any third party that it has such right or authority.
12.4 Governing Law. This Agreement and all matters arising out of or relating to this Agreement, shall be governed by the laws of the State of Texas. Any dispute or disagreement arising out of or relating to this Agreement shall be subject to the exclusive jurisdiction of the state and federal courts located within the County of Travis, Texas, and both parties hereto hereby irrevocably consent to venue and personal jurisdiction in such courts.
12.5 Notices. All notices required to be sent hereunder shall be in writing and shall be deemed to have been given upon (i) the date sent by confirmed facsimile, (ii) on the date it was delivered by courier, or (iii) if by certified mail return receipt requested, on the date received, to the addresses set forth above and to the attention of the signatory of this Agreement or to such other address or individual as the parties may specify from time to time by written notice to the other party.
12.6 Severability. In the event any provision of this Agreement is held to be invalid or unenforceable, the remaining provisions of this Agreement will remain in full force and effect.
12.7 Waiver. The waiver by either party of any default or breach of this Agreement shall not constitute a waiver of any other or subsequent default or breach. No action, regardless of form, arising out of this Agreement may be brought by either party more than two (2) years after the cause of action has accrued.
12.8 Non-solicitation. Reseller recognizes that ActivTrak expends considerable time and effort training ActivTrak employees and, therefore, Reseller agrees that it will not, either for itself or any other person or organization, hire away or attempt to hire away any employee of ActivTrak without ActivTrak’s express prior written consent. In the event Reseller either directly or indirectly hires away any employee of ActivTrak, with or without ActivTrak’s consent, it shall pay as liquidated damages to ActivTrak an amount equal to six (6) times the highest gross monthly compensation paid by ActivTrak to such employee.
12.9 Entire Agreement. This Agreement together with all Schedules, each of which is hereby incorporated by reference, constitutes the complete agreement between the parties and supersedes all prior or contemporaneous agreements or representations, written or oral, concerning the subject matter of this Agreement. This Agreement may not be modified or amended except in writing signed by a duly authorized representative of each party. No other act, document, usage or custom shall be deemed to amend or modify this Agreement.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be signed by their duly authorized officers or representatives as of the Effective Date.
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Birch Grove Software, Inc. dba ActivTrak
By:
Name:
Title:
Date:
Reseller/Distributor Name
By:
Name:
Company:
Title:
Date:
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Exhibit A
Pricing and Program Structure
1. Applications: ActivTrak Applications in the then current price list excluding (“Price List”).
2. Pricing
As provided in our most current price list, which may be adjusted by ActivTrak from time to time at www.activtrak.com/pricing
3. Reseller Discount Structure
Discounts apply to new Clients, expansion of current Client User count and Upgrades in Support:
| USER COUNT | APPLICABLE DISCOUNT |
| 5-25 Users | 10% |
| 26-100 Users | 20% |
| 101-500 Users | 25% |
| 501-1,000 Users | 30% |
| 1,001 + Users | 35% |
| Internal NFR’s | As agreed upon |
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Reseller Discount Structure Terms:
- Discounts above are on an individual sales transaction level and not on a cumulative basis.
- User counts must be maintained per Client for continued discount on expansion to apply.
- Program model is transactional, not cumulative across multiple Client accounts.
- Pricing on renewal, including any discount or uplift, is at ActivTrak sole discretion.
4. Reseller Program Responsibilities Upon agreement to the Reseller Program requirements, the Reseller shall be awarded full access to ActivTrak Reseller Program. Said access shall delineate the below roles and responsibilities of the Reseller, up and not limited to:
a. The Reseller is responsible for all expansion and renewals of end users;
b. The Reseller is responsible to market and sell in accordance with ActivTrak best practices;
c. The Reseller has a 90 day on ramp period to collaborate with ActivTrak assigned Account executives and Sales Engineers. At the close of 90 day on ramp period from date of contract signature, the Reseller is solely responsible for sales process in accordance with ActivTrak’s best practices; and
d. ActivTrak will use commercially reasonable efforts post 90 day on ramp period to provide the Reseller salses personnel guidance upon request.
5. Termination and End User Obligations
a. Termination by Reseller
The Reseller may terminate the End User Agreement by providing written notice to ActivTrak at least 90 days prior to the renewal date of the End User’s subscription. In the event that the Reseller receives a cancellation request from an End User, the Reseller must provide ActivTrak with written notice of the End User’s intent to cancel at least 90 days prior to the end of the current subscription term. If Reseller fails to provide notice of non-renewal as set forth above, the End User Agreement will renew and Reseller shall be responsible for all obligations set forth herein, including payment of all fees owed.
b. Obligation to Pay Annual Contract Value
If the Reseller does not receive written notice from the End User of their intent to cancel the subscription at least 60 days prior to the renewal date, and such notice is not communicated to ActivTrak within the same period, the Reseller shall be responsible for the payment of the full Annual Contract Value (ACV) for the upcoming annual subscription term, regardless of whether the End User continues to use or access the services.
c. Post End User – Termination Reseller Obligations
Upon termination, the Reseller shall remain liable for any outstanding fees or payments due under the End User Agreement, including the ACV for any End Users whose cancellation notices were not timely communicated in accordance with this section.
6. NON SOLICAITION OF ACTIVE CLIENTS
A. Non-Solicitation of Direct Clients
The Reseller agrees that, during the term of this Agreement and for a period of 1 year following its termination or expiration, it will not directly or indirectly solicit, recruit, or attempt to engage any of ActivTrak’s active direct clients for the purpose of offering, selling, or providing services or products that are competitive with the ActivTrak’s offerings.
B. Definition of Active Direct Clients
For the purposes of this Agreement, “Active Direct Clients” refers to any current clients of ActivTrak with whom the ActivTrak has an ongoing business relationship at the time of this Agreement and during its Term, excluding clients introduced to ActivTrak by the Reseller.
C. Avoidance of Channel Conflict
The Reseller shall ensure that all business development and sales efforts for ActivTrak’s products or services are directed toward prospective End Users that are not already direct clients of ActivTrak, in order to avoid any potential channel conflicts.
D. Remedies for Breach
In the event of a breach of this section, ActivTrak reserves the right to seek all available remedies, including but not limited to injunctive relief and recovery of any damages incurred as a result of the Reseller’s actions.
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Exhibit B
MINIMUM ADVERTISED PRICE POLICY
A. POLICY STATEMENT. ActivTrak, in its sole discretion, reserves the right to discontinue doing business with any authorized reseller of ActivTrak that advertises any ActivTrak products or services covered by this MAP policy at a price lower than set forth in the MAP.
B. GENERAL GUIDELINES. All ActivTrak products and services are covered by this Policy.
ActivTrak recognizes that authorized resellers are free to make their own decisions to advertise and sell any ActivTrak product and services at any price they choose, without consulting or advising ActivTrak. Similarly, ActivTrak will exercise its right to make its own decisions regarding the ActivTrak its reseller programs, including but not limited to supplemental marketing materials, new product availability, or future promotional, joint marketing, or sponsorship programs.
The MAP Policy applies to advertised prices, not the price at which ActivTrak products and services are actually sold or offered for sale.
ActivTrak believes in maintaining a well-regulated and fair marketplace for all its authorized resellers.
D. ADVERTISING GUIDELINES. The MAP Policy applies to all advertisements of ActivTrak products and services in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as internet sites, social media sites, apps, or any other electronic media.
Website features such as “click for price,” automated “bounce-back” pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart and other similar features are considered to be communications initiated by the dealer /partner (rather than by the customer) and thereby constitute “advertising” under this MAP Policy.
It shall not be a violation of this MAP Policy to advertise that a customer may “call for price” or “email for price,” or to use similar language, specifically with respect to ActivTrak products, so long as no price is listed. This MAP Policy also applies to any activity which ActivTrak determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for “group purchases” and the like. It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.
From time to time, ActivTrak may authorize resellers to advertise MAP products and services at prices lower than the MAP retail price. In such events, ActivTrak reserves the right to modify or suspend the MAP retail price with respect to the affected products and services for a specified period of time by providing advance notice to all resellers of such changes.
From time to time, ActivTrak may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this MAP Policy to advertise the availability of the manufacturer’s rebate, provided that:
i. the advertisement includes a MAP-compliant price, the rebate amount, and the net price after manufacturer’s rebate in the same type size and style.
ii. an asterisk is placed next to the net price after manufacturer’s rebate; and
iii. “after manufacturer’s rebate” appears in the same area of the advertisement as the advertised product.
E. BUNDLING GUIDELINES. “Bundling” or advertising ActivTrak products or services for sale together with other products will violate this MAP Policy when:
i. the effective or stated price of the bundle represents a discount of greater than 15% of the MAP; or
ii. the product(s) or services bundled with MAP products or services violate ActivTrak’s Intellectual Property rights; or
iii. the product(s) or services bundled with MAP products or services violate the ActivTrak’s Trademark & Brand Policy; or
iv. the product(s) or services bundled with MAP products or services include words, packaging, graphics, or other indicia which may create customer confusion as to the source of the product(s); or
v. the effective or stated discount is greater than 15% of the highest priced item in the bundle.
F. POLICY ENFORCEMENT. ActivTrak’s MAP Policy Administrator, or any executive of ActivTrak, are solely responsible for determining whether a violation of the MAP Policy has occurred, as well as determining appropriate remedies. Waivers to this MAP Policy may be granted in ActivTrak’s sole discretion by the MAP Policy Administrator in writing. In the event that the MAP Policy Administrator authorizes a waiver to the MAP Policy, the applicable authorized reseller must strictly adhere to the terms of the waiver letter. Deviation from the terms of a waiver letter is a violation of the MAP Policy.
ActivTrak reviews the advertised prices of resellers, either directly or via the use of third-party agencies or tools.
The MAP Policy will be enforced solely by ActivTrak in its sole discretion. Authorized resellers have no right to enforce the MAP Policy on behalf of ActivTrak. Violations of this Policy may result in termination of our business relationship to extent permitted by law.