With ActivTrak, the Echo analytics team more easily answers the questions its leadership set out to answer — plus many more. Today, the company relies on ActivTrak to:
Improve productivity
The team now regularly evaluates the very metric that once seemed impossible to measure. With ActivTrak reports, managers see when a task that typically takes two minutes suddenly requires 10 minutes, and initiate a conversation about roadblocks the team might be facing before productivity starts to decline.
Identify new opportunities
Tracking the apps people use is valuable as well. For instance, if the analytics team sees that numerous employees regularly visit weather websites, that presents an opportunity to consider how integrating weather data with their platform could be beneficial. These insights ensure Echo’s technology roadmap accurately reflects the needs of the business and its employees.
Optimize client services
Some client operations are straightforward and simple. Others require more time and attention. Which bucket a client falls into isn’t always clear. With ActivTrak, Echo sees how much time employees spend on each client’s tasks which allows them to more accurately price and bill for services.
Pinpoint skills gaps
It is culturally important not to assume one employee is doing a poor job because they take longer than another to complete a task. With ActivTrak, Echo not only sees when different teams yield different results but also uncovers why. Is this a best-practice issue? A training issue? Or just the nature of the freight that makes it more difficult for employees to build those loads?
Analyze automation
ActivTrak empowers Echo to see exactly how much efficiency is gained when a team replaces a manual task with automation. That allows leadership to determine how to move forward with manual labor and when to transition to automated processes.