Last month the ActivTrak team attended the Gartner Digital Workplace Summit in San Diego, a great event where we were fortunate to sit in on some terrific presentations and meet with Gartner analysts including Tori Paulman and Lane Severson, to discuss the state of the workforce analytics space.
Tori is a Senior Director Analyst on the Employee Experience Technology team covering digital workplace leadership and strategy, digital employee experience, the workplace experience application market, strategies for hybrid work, and Gartner's 2022 digital worker experience research study. Tori is also a co-author of the new 2023 Gartner Hype Cycle™ for Hybrid Work.
Last year, Gartner introduced a new Innovation Profile for workstyle analytics that is covered by Tori in the report. According to Gartner:
“Employee productivity monitoring and workplace analytics have been merged into the new workstyle analytics Innovation Profile."
This change immediately resonated with us, as the use case for ActivTrak continues to evolve across our customer base of operations leaders.
According to this year’s Gartner Hype Cycle for Hybrid Work:
“Workstyle analytics (WSA) - is a technology category that derives insights from employees’ digital footprints and data. These footprints combined with this data offer insights as to how digital work gets done, and they help organizations improve personal and team effectiveness, application and device proficiencies, while processing performance within the constraints of responsible data use.”
The Gartner report continues in the Business Impact section:
“WSA capabilities include the collection, analysis and reporting of data, coupled with next-best actions. WSA provides insights into how employee workstyles, digital tools, processes and skills affect business effectiveness. This is essential to driving technology utilization and adoption, as well as identifying productivity inhibitors. WSA capabilities are provided by multiple technology solution markets, including productivity monitoring tools,digital adoption platforms and workplace analytics.”
None of this is surprising based on our daily interactions with ActivTrak customers. It’s just great to see a new technology category defined that acknowledges the value of these types of insights in helping organizations.
At Gartner DWS, Lane presented on how to Transform Digital Employee Experience with Workstyle Analytics. In his presentation, Lane encouraged digital workplace leaders to ask themselves some big questions as they consider their workstyle analytics strategy:
“1. Why Measure?
2. To Answer What Questions?
3. With What Data?
4. With What Calculation Methods?
5. For Whom to See?
6. To Make What Decision?
7. With What Impact on Employees?”
We believe these questions align perfectly with our focus at ActivTrak – which emphasizes the importance of understanding how work gets done so you can better influence the outputs to achieve your business goals.
Note: ActivTrak was listed as a Sample Vendor in Workstyle Analytics (High Benefit Rating) in the Hype Cycle for Hybrid Work, 2023.
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Gartner, Hype Cycle for Hybrid Work, 2023, By Tori Paulman, Caitlin Duffy, Graham Waller, Emily Rose McRae, Published 12 July 2023
Gartner, What Workers Want: Top 10 Insights From the Digital Worker Experience Survey, By Tori Paulman, Jim Murphy, Gavin Tay, Lane Severson, Published 6 April 2023
Gartner, Gartner Digital Workplace Summit, Presentation, Transform Digital Employee Experience With Workstyle Analytics, Lane Severson, 15-16 May 2023
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