Happy New Year from all of us at ActivTrak! We’re off to a fast start in 2023 with exciting product features, enablement tools and educational offerings to help you get the most out of your workforce analytics initiatives. If last year was the year companies got comfortable with remote and hybrid work, this year promises to be the year they’ll turn workforce visibility, insights and best practices into a distinct competitive advantage.
Our goal is to give you the tools and expertise to get there.
In the meantime, we thought we’d warm things up with a few highlights from our recent ActivTrak executive fireside chat – recapping last year’s top accomplishments and giving you a preview of what’s in store for 2023.
No surprise to anyone, the ActivTrak product team had plenty to keep them busy last year. As SVP of product Javier Aldrete noted, “We worked very closely with our customers to determine their needs and challenges, and to prioritize our investments accordingly. In doing so, we saw several themes come up over and over:
First, is the need for additional insights and visibility into how work happens. That led us to deliver key features like Location Insights which allows you to understand productivity differences between the office, hybrid or remote work environments.
Second, is that it's very challenging to manage large deployments with hundreds and thousands of users. So automation was a big focus for us, from our integration with Active Directory to our optimized classification system.
Third, people want to combine ActivTrak activity data with apps like Salesforce, so they can connect the dots between the activities and outcomes of their teams.
And finally, privacy is a big theme, so we invested a lot there culminating in our SOC 2 Type 2 certification, which we’re very proud of.”
Many of these themes will continue into 2023. “As companies are asked to do more with less, new features like our upcoming Impact Analysis will help customers understand how certain workforce policies – like offering a four-day work week – impact productivity. We’ll also continue to focus on automation and the integration of new data sources such as HRIS that bring the context of more employee information into our analytics,” added Javier.
Building on this, Gabriela Mauch, VP of Customer Experience & Productivity Lab, noted how customers’ use of workforce analytics has matured and evolved over the last year, shifting from an approach based in “fear and skepticism to one of confidence and empowerment.”
A good example is Location Insights, “Which helps customers answer the question: Is hybrid work right for me? How can I better support my hybrid workplace? What am I seeing? How are people behaving? What mechanisms can I put in place to empower them even more than they are today?”
Gabriela continued, “As a customer experience team, our focus is education and enablement — and making sure that as customers bring new capabilities into their environment they can be accepted, they can be adopted, and they can be used as they’re intended to be to help them make better business decisions.
That will continue in 2023 with expanded training offerings to help customers make sense of their ActivTrak data and insights, and how to take action on them. Our number one goal is to take customers from being operational in the tool, to the tool being operational in their business.”
“Flexible work is here to stay,” added CEO Rita Selvaggi. “We need to tune and adapt our systems and change our management processes to support and enable our employees in this new hybrid world.
“We’ve learned that we’re a nice bridge between what I'll call traditional HRIS or human capital management systems, and the work management systems by which we all run our companies — whether that’s CRM or a dev system, or something else. Workforce analytics help companies make sense of all that, as you tie the effort of employee activities to the outcomes you're looking for to drive your business forward. I’m excited about the year ahead terms of really integrating workforce analytics into the operational fabric of our businesses.”
President Mark Ralls agreed. “I think it reflects where the whole industry is moving. We are very proud of our position as a leader and how we’ve been ahead of the curve in predicting where the space is going. As Javier points out, the workplace accelerated 30 years after the pandemic and there is a new way of doing work — including a new set of metrics to ensure success. Our goal is to help companies adapt and put the right tools in place to thrive in this environment.”
To hear the full conversation including audience Q&A, go to the on-demand webinar here: https://www.activtrak.com/resources/webcasts/whats-next-for-the-future-of-work/
