Workforce visibility shouldn’t involve surveillance, but organizations need visibility into how work gets done. That’s why ActivTrak takes privacy-first approach to work intelligence — so you can track productivity while preserving employee trust. Our commitment to data privacy and security ensures businesses are compliant while achieving business productivity goals.
ActivTrak’s privacy-first work intelligence framework
Staying compliant means understanding how work gets done, without intrusive monitoring techniques. ActivTrak provides visibility with a focus on three core principles:
- Collecting only the contextual data that matters
- Protecting the behavioral data we collect for you
- Putting privacy and security controls in your hands
To help organizations meet evolving regulations and requirements, ActivTrak includes controls and certifications designed to support compliance while protecting employee data:
- Sensitive data protection to help safeguard personal information
- Privacy compliance support for GDPR, CCPA and CPRA, HIPAA, DPDP and the EU AI Act
- Security compliance with SOC 2 Type 1 and Type 2 certification
- Exclusion of non-business activity with a privacy tab that keeps personal activity out of insights
- Role-based access and permissions to limit access to sensitive information
- Do Not Track rules for additional employee privacy controls
- Security audit logs to support governance and accountability
- Website blocking and data hashing to help protect against data breaches
- Strict privacy controls that respect employees — no keystroke logging or video or camera monitoring
Transparency matters. We recommend talking to employees about how ActivTrak works, why you’re using it and how the insights benefit the organization.
Visibility and controls to support AI tool governance
As organizations accelerate AI adoption, ensuring responsible use and preventing data leakage is critical to compliance. ActivTrak’s AI governance capabilities help you maintain the right level of visibility.
With AI Insights, leaders see which AI websites and applications employees use, how often they’re used and where unsanctioned AI tools may introduce risk. These insights help organizations identify shadow AI, establish AI usage policies and make informed decisions about which tools to approve, restrict or block. Combined with website blocking and custom alarms, ActivTrak helps reduce the risk of unintended data leakage while supporting responsible AI adoption.
ActivTrak also takes a responsible approach to developing AI within its own platform. We support the goals of the EU AI Act by designing AI with transparency, human oversight and privacy at the core. As AI regulations continue to evolve, we’re committed to implementing best practices that help customers meet emerging compliance requirements.
Security built into everything we do
Protecting customer data starts with our own platform. Security and privacy are built into every layer of ActivTrak, from how we collect and encrypt data to how we monitor and maintain our infrastructure. We continuously test our applications, identify and remediate vulnerabilities and work with independent security experts to help protect customer data.
We also believe transparency is part of security. Visit the ActivTrak Trust Center for the latest information about our security practices, compliance certifications, privacy commitments and infrastructure safeguards.
NOTE: This post is not intended to replace official legal counsel. We are not legal experts. Please consult your lawyer. We exist to help customers improve their business. It’s important for us to show how businesses can maintain responsible control over the data collected and protect it in accordance with privacy and security requirements.
This article was originally published on Nov 21, 2022, then updated on Aug 7, 2026
