ActivTrak, a provider of cloud-native workforce productivity and analytics solutions, today announced the appointment of Andrea Tharp as Director of Worldwide Channels. Tharp is a veteran channel leader and CRN 2018 Women of the Channel honoree who has been recognized for outstanding leadership, vision, and expertise in driving channel growth and innovation.
Tharp will work closely with ActivTrak’s product, sales, and marketing teams to implement the company’s global channel strategy targeting managed service providers. Her responsibilities will include building out ActivTrak’s channel enablement, partner support, and incentive programs to maximize customer value, expand new routes to market, and drive growth and revenue in financial services, healthcare, retail, and other vertical industries.
“I’m thrilled to have Andrea join our team at such an important point in our growth trajectory,” said Rita Selvaggi, CEO of ActivTrak. “Her expertise and leadership in building and leading a channel organization will be instrumental in expanding our go-to-market strategy and relationships with managed service providers, system integrators, and resellers as they embrace and extend our workforce productivity platform.”
Previously, Tharp served as director of channels at AlienVault (now AT&T Cybersecurity), where she helped launch and grow the MSSP channel program from inception to one of the most highly recognized MSP Programs in the Cyber Security space. She has also held high profile sales and channel positions at SolarWinds, Infocyte and Dell.
“ActivTrak has established itself as a leading platform to help companies maximize their workforce productivity, security, and compliance,” said Tharp. “I’m excited to build on this success by expanding the reach and scope of our partner ecosystem, and enabling each partner to achieve their goals.”