Empowering the Future of Intelligent Work
ActivTrak's workforce analytics and intelligence platform helps enterprises understand how work happens to optimize productivity, improve employee experience and guide data-driven workforce planning.
We pioneered the workforce analytics category through innovation, execution and integrity. Today, we lead the next evolution — using responsible AI to help balance human potential with intelligent automation to drive real impact.
The Word Is Out
We set ambitious goals and deliver real results. The industry has taken notice.
At ActivTrak, we’re building more than a product — we’re shaping a smarter, more human future of work. Our people push boundaries, rethink assumptions and bring bold ideas to life. As AI accelerates change, we remain focused on leading with clarity, innovating with intention and delivering insights that elevate human potential.
The People Powering Workforce Intelligence
ActivTrak’s leaders share a unified vision for the future of work. With deep experience in analytics, AI and organizational transformation, they shape the strategy that defines ActivTrak’s leadership in a rapidly evolving market.
OUR JOURNEY
How ActivTrak Redefined Workforce Analytics
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Secured strategic investment from Francisco Partners. Announced AI Integration Services.
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Surpassed $50M ARR with 70% YoY enterprise growth. Launched headcount planning features and AI-powered summaries.
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Heidi Farris named CEO. Introduced AI tool usage insights. Recognized in five Gartner Hype Cycle reports.
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Published the first State of the Workplace report. Launched Location Insights. Recognized in four Gartner Hype Cycle reports.
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Launched ActivTrak Coach. Earned Brandon Hall Award for Technology Innovation.
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Series B ($50M) led by Sapphire Ventures. Introduced ActivTrak Productivity Lab. Scaled rapidly during global remote work shift.
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Series A ($20M) led by Elsewhere Partners. Rita Selvaggi appointed CEO. Austin HQ established.
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ActivTrak platform launches as native SaaS solution
Our Value
Great work begins with people who feel valued and supported. When organizations build environments rooted in trust, clarity and fairness, productivity thrives — and so do their teams.
We believe how we work matters just
as much as what we build.
Authentic
We act with honesty, integrity and a clear sense of purpose.
Inclusive
We empower diverse perspectives to shape better ideas and outcomes.
Innovative
We bring bold thinking to life through meaningful, practical solutions.
Smart
We approach every challenge with clarity, curiosity and informed judgment.
Transparent
We communicate openly to build trust, alignment and stronger relationships.
Trustworthy
We honor our commitments and hold ourselves accountable.
Stay Connected
Follow Our Momentum
Stay informed on innovations and market-leading achievements shaping the future of workforce intelligence.
Explore Our Ideas
Read expert perspectives on AI, productivity and modern work that deepen understanding and guide better decisions.
Join Our Community
Connect with leaders, practitioners and innovators through events built to inspire learning, collaboration and meaningful growth.
Build What’s Next
Join the team shaping the future of intelligent work, where curious, driven people push boundaries and make a real impact — together.
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